It will leave little doubt in ones mind that Florian Serex has invested a lifetime in the Swiss watch industry. At the time of choosing a career path his father gave him one option, watchmaking. However like the bees that call his farm home, Florian went to work and found a sweet spot as an engineer that can bridge both the electric and mechanical movement worlds. He has not only worked behind the scenes, but has lead the charge for many such as overseeing the ETA laboratory to becoming the CEO of Vaucher Manufacture and La Joux Perret. Always positive and never a dull moment when Florian is around. From mechanical movement making to quartz, auto-quartz and back to mechanical movements along with being an initiator of future escapement technologies such as co-axial and silicon components quite simply Florian has left his mark on it all. Combined with his knowledge gained over years of exposure to everything watch related, Florian’s creative side continues to surprise and shift movement development further into the future. One must understand the past to move into the future. Today Florian is an independent consultant and engineer. At Horage he has played a key development roll in our K1 movement as well as our upcoming K2 micro-rotor and tourbillon movements. A few projects unique developments Florian has been part of as well as some historical relics. The scenery from Florian’s home in Neuchâtel is the perfect place to find watchmaking inspiration. We hope you enjoy a this warm and interactive discussion at Florian’s farm in Neuchâtel with Horage founder Andreas Felsl.