A tourbillon for today and the next generation of watch lovers.
History only the Independent Swiss Watchmakers can write
The Swiss Made Tourbillon has stood as the “Grail” of any collectors watch list, but for the ill informed, savy marketers created budget tourbillons sourced from the Far East and marketed them as affordable tourbillons.
The truth is that until today there has never been a Swiss Made Tourbillon under 14,900 CHF for the global watch market. The reason for this is the Swiss tourbillon production has been tightly controlled and therefore brands have profited by inflating margins. As an independent watchmaker, HORAGE has partnered with one of Switzerlands best tourbillon producers to bring the greatest value tourbillon the Swiss watch industry and the world has ever witnessed.
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A Swiss Made Tourbillon
Sourcing from the best in the Swiss tourbillon market had us look to La Joux Perret.
As a historical and highly respected maker of movements La Joux Perret based in La Chaux-de-Fonds Switzerland is who we turned to when sourcing and purchasing our tourbillon movement. With such a steeped history in watchmaking, consistency in the delivered movement is guaranteed, additionally the knowledge of what is possible and the resources to realize them are readily at hand with La Joux Perret.
HORAGE as a young brand with an audacious project were warmly welcomed as customers of La Joux Perret. The icing on the cake was our vicinity to one another as our offices are only 55 kilometres apart and this meant we were capable of quickly working with one another so that HORAGE could deliver a truly Swiss Made tourbillon to the market.
The First Customizable Tourbillon
HORAGE was first to market with a fully modular and customizable watch named Multiply for the multitude of customizable options. Needless to say, Multiply was a huge success and we are applying a similar methodology with our tourbillon. As you continue with reading you will be able to configure your options. After all, customization is usually only reserved for tourbillons in the $100,000 range and we thought you might like to have a say in the features you love.
7 reasons to desire an HORAGE Tourbillon
Independent production and design specialists - We do this for a living
Swiss Made - This is the home of watchmaking
Silicon Technology - Its the future & we are damn good at it
Skeleton Design - A tourbillon is meant to be seen
Limited series - Future value
First Ever Customizable Tourbillon - You get what you want
Unparalleled Value - There is no better value
4 reasons a tourbillon is not for everyone
Friends and family might consider an intervention. They probably just want one as well.
It costs as much as a mountain bike. You probably already have a mountain bike if not then consider it winter when you are reading this.
You might have hard time pronouncing tourbillon. Hint (too-be-yawn).
You are not a fan of smiling. Just don’t look at that beautiful tourbillon spinning on your wrist.
What is special about the Tourbillon 1
Our relationship with La Joux Perret began a few years prior when they contracted us to engineer silicon products that would be utilized in the escapements of their premium movements. Although we had never considered making a tourbillon we thought that we could improve upon the design by applying our silicon escapement to the movement and applying a modern look. Early on we realized that by using silicon we could increase the watches efficiency, power and accuracy so it could easily reach COSC certification. To put the wheels in motion we asked La Joux Perret if we could purchase a limited run of tourbillon movements and retro fit with our silicon technology.
Silicon Escapement Technology
30% More Efficient
55% more power
Next Generation Design
Young and lets say… well-aged make for a diverse team at HORAGE. We looked to our young team of watchmakers for inspiration on the Tourbillon project. Marcella, is one of our watchmakers and expressed interest in applying her expertise in watch decoration as she had specialized in this during her studies. The tourbillon project presented itself as the perfect platform for us to let her run with and she presented to us the first drawings of Tourbillon 1. Given that handwork in Switzerland is extremely costly we asked Marcella to steer her creative vision towards creating a skeleton look with machine made processes. A decorators job is to ensure the product comes alive through not only structure, but the way light interacts with the products surface. Marcella delivered by creating varying levels of machined etching, combined with windows to the inner workings of the movement and applying 30 degree angles to each edge so it best reflects light and easily captures ones attention.
Logo-inspired skeleton design
Light reflection - 30 degree angles
Exploded window to the tourbillon
Premium Case Materials
We are horophiles and this means we love using the absolute best materials available to us, those being stainless steel and gold. For our tourbillon we are offering as standard Polished or Brushed Stainless Steel. The 904L stainless steel was made famous by the luxury giant Rolex as it is more costly than 316 the standard stainless steel in the watch market and therefore most watch brands opt to not utilize it. There is a belief that 904L is exclusive to Rolex, however we have also made this a standard steel in our Omnium watches and all future stainless steel HORAGE timepieces will be 904L. 904L is corrosion resistant and has an unprecedented brilliance to it.
For those lucky enough to splurge on the ultimate of upgrades we are offering the option of an 18K solid gold cased. HORAGE has developed its own gold colour that summons a very subtle, richer, deeper hue than traditional gold through the infusion of saffron and crimson colouring. We only utilize solid gold in our production and this means you have real world value should you experience a personal apocalypse.
Premium Plate Production
Our goal is to deliver jaw dropping tourbillon looks developed by modern watchmaking technologies. Rather than significantly increase the tourbillons price by hand etching our plates we will have an interplay of CNC machined, brushed, matte and polished 30 degree angles that give the watch a different look depending on the angle of light. The straight and geometric designs fit with HORAGE’s design DNA and also provide a refreshed modern look to the smoking jacket tourbillon of yesteryear. 30 degrees is a special angle as it not only maximizes the reflection of light it is also involves a very tedious machining process.
You have the choice of either Grey, Silver or Gold wet plated colours as standard. For the blue lovers we have included all Blue or a Greay & Blue mix as an optional upgrade. The richness of this blue is something other worldly and the process to achieve this also comes at a premium. The reason for blue as an upgrade is that we must use a PVD (Physical Vapour Deposition) process that demands a longer processing time.
Grey & Blue
8 Strap Options To Choose From
The sourcing network at HORAGE is vast and plentiful. We have deep seated relationships with strap suppliers and for our tourbillon watch we will offer 8 Swiss Made options. The leather straps are a sandwiched construction that have a rubberized inner side that overlaps and bonds with the leather or vegan friendly material on the upper surface. This combination increases longevity of the strap and wearing comfort. In total there will be 7 leather straps and for those looking for non-leather options we the Allure Blue available. The buckles of all straps will be our patented deployment buckle. Additional straps are priced at 180CHF excluding buckle.
Black Grip Leather
Classic Black Leather
Blue Grip Leather
British Racing Green Leather
Ocre Brown Leather
Frosted White Leather
Allure Blue Vegan
Limited Edition Run
The tourbillon is limited to one production run. However we will be offering multiple pre-order stages. For those that join the first VIP Pre-Order you will have the most optionality to choose from and will secure the best price. Later pre-order stages increase by 500CHF. Once all Pre-Orders are complete our one an only production cycle will begin. It is safe to say that once all watches ship we will never do another production run of this value ever again.
More Tourbillon Photos